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The Non-human Persona Library

Personas for animals, environments, and invisible humans, created by students and designers

The Non-human Persona Library

Personas for animals, environments, and invisible humans, created by students and designers

Persona Documents

Below is a collection of personas created by designers, students, and workshop participants.

As you can see, there are many ways to layout a persona, and they can be created to different levels of fidelity—whatever works for the specific project.

Animal Non-human Personas

Turtle Non-human Persona

Student Sydney Uni

Shark Non-human Persona

Student Sydney Uni

Polar Bear Non-human Persona

Student Sydney Uni

Bees Non-human Persona

Damien Lutz

Frog Non-human Persona

IBM & Australian Museum

Possum Non-human Persona

Martin Tomitsch

Environment Non-human Personas

Trees Non-human Persona

Damien Lutz

River Non-human Persona

objectiveexperience.com

A non-human persona for River Systems

Damien Lutz

A non-human persona for e-waste

Damien Lutz

Atmosphere Non-human Persona

objectiveexperience.com

Baltic Sea Non-human Persona

Monika Sznel

Nature Non-human Persona

Damien Lutz

A non-human persona for trees

Millaray Vega/Superbravas

An early persona for River Systems by Damien lutz

objectiveexperience.com

Human Non-User Personas

Dairy Collective Non-user Persona

Damien Lutz

Mother of a child consumer Non-user Persona

Student Sydney Uni

New Student Non-user Persona

Student Sydney Uni

Damien Lutz

Other Persona Artefacts

Frog-scientist-journey-map

IBM & Australian Museum

Audio Personas

Web Page Personas

Null

Damien Lutz

Jeroen Spoelstra

Bosca La Goccia, an abandoned indsutrial area in Milan now overgrown and reclaimed by plants, trees, and wild animals

Boscolagoccia.net | Image credit: tonyface.blogspot.com

Video Personas

BlackRhino VR

natureisspeaking.org/em>

BlackRhino VR

natureisspeaking.org/em>

Other media

Microplastic non-human persona

instagram.com/uselessplastic

Non-human persona comic by Alice Donferri Mitelli

Want to to learn more?

The Non-human Persona Online Course

Take the course

Follow tutorial videos to learn how to create and use non-human personas in this online, self-study course.

The Non-Human Persona Guide book

Get the guide book

Read non-human persona case studies and get step-by-step guides for applying them to digital and physical products.

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Damien Lutz, author of The Non-human Persona Guide, The Life-centred Design Guide, and Future Scouting

We replenish what we use

A percentage of profits from design guides by Damien Lutz are donated to onetreeplanted.org to replace the trees used to create the books

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds