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The Non-Human Persona Guide book

The Non-Human Persona Guide

How to create and use personas for nature and invisible humans to respect their needs during design

#1 New Release Industrial Product Design, Amazon.com

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The Non-Human Persona Guide book

The Non-human Persona Guide

How to create and use personas for nature and invisible humans to respect their needs during design

#1 New Release Industrial Product Design, Amazon.com

Designing for more than human needs

For decades, designers and businesses have created personas for their target audience—fictional character documents, based on interviews and research, that summarise customers with similar needs.

Non-human and non-user personas enable designers to also respect the needs of the environments, animals, and invisible humans who are impacted by product lifecycles and business ecosystems.

Applying non-human/non-user personas during design not only reduces the negative impacts caused to them but also inspires ways for products and businesses to regenerate them.

However, these tools are new, and therefore their use is low and best practices are still evolving.

The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and working with non-human/non-user personas to expand human-centred design to design for more than human needs.

Learn how to identify, create, and use

  • Identify the animals, environments, and invisible humans impacted by your product, service, or business
  • Create their personas, and use them in design and decision-making
  • Transform into a kinder and more regenerative business
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Designing for more than human needs

For decades, designers and businesses have created personas for their target audience—fictional character documents, based on interviews and research, that summarise customers with similar needs.

Non-human and non-user personas enable designers to also respect the needs of the environments, animals, and invisible humans who are impacted by product lifecycles and business ecosystems.

Applying non-human/non-user personas during design not only reduces the negative impacts caused to them but also inspires ways for products and businesses to regenerate them.

However, these tools are new, and therefore their use is low and best practices are still evolving.

The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and working with non-human/non-user personas to expand human-centred design to design for more than human needs.

Learn how to:

  • Identify the animals, environments, and invisible humans impacted by your product, service, or business
  • Create their personas, and use them in design and decision-making
  • Transform into a kinder and more regenerative business

Journey Backpack

The Non-human Persona Guide is accompanied by an online ‘Journey Backpack‘, containing design tools and resources to implement the method.

Journey Backpack

The Non-human Persona Guide is accompanied by an online ‘Journey Backpack‘, containing design tools and resources to implement the method.

Become a caretaker for trees

lifecentred.design respects the trees cut down to make the books, so we made a persona for them to generate ideas on how to reduce our harm and regenerate them.

  • Utilising print-on-demand to reduce the use of trees and waste
  • Donating to onetreeplanted.org
  • Providing guidance to consumers on how to be prosumers by caretaking for the resources of their books
Trees Non-human Persona

You can be a caretaker for trees, too, by stewarding the natural resources of this book, too.

Maintain and repair—See wikihow.com/Repair-a-Paperback-Book for ways to:

Give the book a second life—Dont throw out old books, pass the book on to someone who can use it:

  • A friend
  • A school
  • Drop it in at a local library
  • Pop it in a street library box

Recycle—If you can’t give the book away, give the paper a second life by recycling, so check your local rules to make sure you can drop it in the paper recycling bin.

Regenerate—Help give back to the trees cut down by donating to onetreeplanted.org.

lifecentred.design collaborates with futurescouting.com.au to donate a portion of book sales, too!

Certificate for planting 20 trees
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Our books have planted 100 trees so far, by donating to onetreeplanted.org—you can donate too

Become a caretaker for trees

You can become a responsible consumer by stewarding the natural resources of this book.

Maintain and repair—See wikihow.com/Repair-a-Paperback-Book for ways to:

Give the book a second life—Dont throw out old books, pass the book on to someone who can use it:

  • A friend
  • A school
  • Drop it in at a local library
  • Pop it in a street library box

Recycle—If you can’t give the book away, give the paper a second life by recycling, so check your local rules to make sure you can drop it in the paper recycling bin.

Regenerate—Help give back to the trees cut down by donating to onetreeplanted.org.

lifecentred.design collaborates with futurescouting.com.au to donate a portion of book sales, too!

Certificate for planting 20 trees

lifecentred.design respects the trees cut down to make the books

So we made a persona for them to generate ideas on how to reduce our harm and regenerate them.

Trees Non-human Persona
  • Utilising print-on-demand to reduce the use of trees and waste
  • Donating to onetreeplanted.org
  • Providing guidance to consumers on how to be prosumers by caretaking for the resources of their books

Get the Guide Book

#1 New Release Industrial Product Design, Amazon.com

About the author

Damien Lutz is a Sydney-based UX/UI Designer and researcher, author of The Life-centred Design Guide,  Future Scouting, and two science fiction novels, The Lenz and Amanojaku. He also writes about emerging and experimental design on Medium and runs workshops and guest lectures.

His game version of Future Scouting was an honouree Education Design Initiative in the 2021 Core77 Design Awards, and his One Heart Treaty concept was a semi-finalist in the United Nation’s 2020 Futuring Peace initiative.

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Damien Lutz, author of The Non-human Persona Guide, The Life-centred Design Guide, and Future Scouting

We replenish what we use

A percentage of profits from design guides by Damien Lutz are donated to onetreeplanted.org to replace the trees used to create the books

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

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