Introduction
Every web page visited, image loaded, video streamed, online purchase made, information submitted, and backend system call generated by online activity requires energy to power and process the data flowing between devices, network systems, servers and back again, many times over—all of which emit CO2. Information Communication Technology (computers, phones, and TVs) are now responsible for far more greenhouse gas emissions than the aviation industry.
Sustainable UX
Sustainable digital design minimises environmental impact while enhancing usability, efficiency, and inclusivity. By optimising code, reducing data transfer, and using energy-efficient hosting, designers can lower their carbon footprints and improve performance. Lightweight design and efficient algorithms not only save energy but also create faster, more accessible, and inclusive user experiences.
Beyond environmental benefits, sustainability reduces costs and strengthens business resilience. Optimised infrastructure lowers expenses, enhances brand reputation, and attracts eco-conscious consumers. Prioritising inclusivity ensures digital products serve diverse users while remaining efficient. As regulations evolve, early adoption fosters compliance, innovation, and a more responsible digital future.
Inclusive and Behavioural design
However, life-centred digital design is about more than reducing the energy used—LCD for digital design includes designing for accessibility, diversity, and ethically influencing planet-friendlier behaviours.
Non-human and non-user personas
Digital LCD considers the impacts of the digital industry—what parts of nature it impacts, and what forgotten and vulnerable human communities are impacted—by championing responsible material sourcing, fair work conditions, etc.
Using non-human and non-user persons, designers and decision-makers can give voice to the lifeforms impacted by the digital industry to help reduce impacts and innovate ways to regenerate them.
Connecting design, organisations, and planetary health
Digital LCD also connects product and experience designers with business and global goals (environmental and social), such as those of the Doughnut Economy and UN Sustainability Goals, with a goal to shift the current take-make-waste economy to the Doughnut Economy.
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