Behavioural Design uses a scientific and systematic understanding of human decision making (Behavioural Science) to design products and experiences that influence people’s behaviour.

For decades, the commercial world has employed psychological, behavioural, emotional, and social interventions to motivate users to consume, influence their prioritisation of self over others and the environment, and, in so doing, support existing power structures.

How do we get people to carry reusable coffee cups, use separate food scrap bins, choose electric vehicles over petrol vehicles, and choose greener options when shopping online?

Today’s thought leaders in digital behavioural design have outlined three principles to guide ethical digital design:

• Transparency
• Alignment with social good
• Alignment with a user’s desires

Behavioural design uses behavioural science to understand how people make sense of information, make decisions, and take action empowers designers to identify intervention points and design for motivation.

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