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A non-human persona for River Systems

Non-human and non-user Personas

Designers and businesses can create personas for nature and vulnerable humans to represent their needs during design and decision-making.

Non-human and non-user Personas

A non-human persona for River Systems

Designers and businesses can create personas for nature and vulnerable humans to represent their needs during design and decision-making.

Non-human and non-user personas represent the animals, environments, and ‘invisible’ humans (factory workers, miners, farmers, communities, etc.) impacted by our product lifecycle so that we may design to protect and respect them.

Non-human personas may include:

  • Threats to the stakeholder’s current condition
  • Where and when the stakeholder is impacted by the product life-cycle
  • Use of first-person narrative and verbatim to personify the non-human persona to assist empathy among the team

Non-human and non-user personas represent the animals, environments, and ‘invisible’ humans (factory workers, miners, farmers, communities, etc.) impacted by our product lifecycle so that we may design to protect and respect them.

Non-human personas may include:

  • Threats to the stakeholder’s current condition
  • Where and when the stakeholder is impacted by the product life-cycle
  • Use of first-person narrative and verbatim to personify the non-human persona to assist empathy among the team

Non-users are the people indirectly impacted at any stage of the product lifecycle and could include victims of:

  • Forced labour
  • Marginalisation created by the use of your product
  • People or communities affected by pollution from the supply chain
  • Other

Non-user personas may represent a real person or a persona group. They may be a combination of fictional representation and scientific data.

Non-users are the people indirectly impacted at any stage of the product lifecycle and could include victims of:

  • Forced labour
  • Marginalisation created by the use of your product
  • People or communities affected by pollution from the supply chain
  • Other

Non-user personas may represent a real person or a persona group. They may be a combination of fictional representation and scientific data.

Resources

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A collection of personas created by designers, students, and workshop participants created in different mediums.

  • Documents
  • Journey Maps
  • Audio
  • Video
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Working with non-human personas is a journey of learning, connecting, confronting, and transforming… and every journey needs a backpack—templates, tools, and more.

  • Tools
  • Project examples
  • Persona library
  • Persona templates
  • Innovation resource links

Learning

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Learnings from designers from around the world have been combined into methods and tools for identifying, creating, and working with non-human/non-user personas.

  • Digital Design Method & Tools
  • Industrial Design Method & Tools
  • Design Principles
  • Interviews
  • Interspecies Design

How to research and create standard and multi-media non-human/non-user personas with tips on applying them in design and decision-making.

  • 10 Lessons
  • 6 Tools
  • Instructional videos
  • Community Space

Enquire about a non-human persona workshop

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Damien Lutz, author of The Non-human Persona Guide, The Life-centred Design Guide, and Future Scouting

We replenish what we use

A percentage of profits from design guides by Damien Lutz are donated to onetreeplanted.org to replace the trees used to create the books

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

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