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Non-human and non-user personas represent the animals, environments, and ‘invisible’ humans (factory workers, miners, farmers, communities, etc.) impacted by our product lifecycle so that we may design to protect and respect them.
Non-human personas may include:
- Threats to the stakeholder’s current condition
- Where and when the stakeholder is impacted by the product life-cycle
- Use of first-person narrative and verbatim to personify the non-human persona to assist empathy among the team
Non-users are the people indirectly impacted at any stage of the product lifecycle and could include victims of:
- Forced labour
- Marginalisation created by the use of your product
- People or communities affected by pollution from the supply chain
- Other
Non-user personas may represent a real person or a persona group. They may be a combination of fictional representation and scientific data.