The Non-Human Persona Online Course
Learn to create and use personas for nature and invisible humans to respect their needs during design
Course Details
$220
For digital and industrial designers, product and business owners who want to do more good
Join Damien Lutz, author of The Non-human Persona Guide and The Life-centred Design Guide, to learn how to innovate your product, service, or business to respect the needs of the environments, animals, and invisible humans it impacts.
🐝 Represent the needs of all life in decision-making
🌏 Help mitigate climate change and social injustice
🧘♂️ Connect design and business with nature and community
💡 Discover new business opportunities
“I highly recommend it to learn about non-human personas and how to use them in your daily work”
—Thorsten Jonas, Founder of Sustainable UX Network (SUX)
Instructional Videos
Learn from instructional videos teaching you how to use the tools to research and compile insight about your non-humans and non-users to give them a voice and keep their needs in mind.
Multimedia personas
Explore how to create personas using different mediums to create emotive artefacts for sharing and influencing
Community Space and Feedback
Share your coursework, your thoughts and experiences, your experiments and findings, and get feedback from the instructor.
“The approach brilliantly adopts language that marketers and service designers already use”
—Colin Jowell, Principal at Good Behaviour
Key Outcomes from this course
Through instructional video lessons watched at your own pace, Damien will teach you how to:
Course Outline
- Lesson introduction
- Welcome (Video)
- Lesson 1 – About the course (Video)
- Task 1—Introduce yourself in the community space
- Lesson Introduction
- Lesson 2—About non-humans and non-users (Video)
- Task 2–Explore the persona library
- Helpful Resources
- Lesson Checklist
- Lesson Introduction
- Task 3—Prepare your workspace
- Miro and Mural Guides
- Lesson Checklist
- Lesson introduction
- Lesson 4—Prepare for your journey (Instructional Video)
- Task 4—Determine your subject and non-human/non-user
- Lesson checklist
- Lesson introduction
- Lesson 5—Immerse in their world (Instructional Video)
- Task 5.1—Connect with nature
- Task 5.2—Research the Non–human/non-user
- Helpful Resources
- Lesson checklist
- Lesson Introduction
- Lesson 6—Create a living snapshot (Instructional Video)
- Task 6—Create the persona
- Lesson checklist
- Lesson introduction
- Lesson 7—Create emotive persona artefacts (Instructional Video)
- Task 7—Create an emotive persona artefact
- Helpful Resources
- Lesson Checklist
- Lesson Introduction
- Lesson 8—Using non-human and non-user personas (Instructional Video)
- Task 8—Practice innovating with your persona
- Lesson checklist
- Lesson Introduction
- Lesson 9—Personas in the wild (Instructional Video)
- Project Examples
- Task 9—Get familiar with Persona Principles
- Helpful Resources
- Lesson Checklist
- Lesson Introduction
- Summary and reflection (Video)
- Thank you!
FAQs
This course is for industrial and digital designers, creative professionals, product and business owners, futurists, and anyone else who wants to learn how to take action and start conversations about positively impacting the planet and society with design.
The course is best for anyone with some basic design or business knowledge, but all our welcome and will be inspired.
The minimum time to complete this course properly is about 5-6 hours. The videos total about 1 hour of viewing, time spent on the 3 key activities is recommended 1 hour each. How much time you put in is up to you, but the more you put in the more you will get out of it.
You can access the course material for up to 12 months after the purchase date.
The course teaches the key steps through tasks using the tools provided, with instructional videos. You will get to choose your subject and non-human or non-user to work with. Your subject may be a design project you are working on, a website, a product, or a human-made environment like a park or a city.
Yes! The course is completely online at at your own pace from any time zone.
Yes! You will be automatically sent a certificate to the email in your account after you have completed all course lessons and have shared your completed persona in the community.
The course instructor is the Sydney-based designer, researcher, and writer, Damien Lutz, founder of lifecentred.design and futurescouting.com.au, and author The Life-centred Design Guide, The Non-human Persona Guide, and Future Scouting.
Damien created the first framework for life-centred design and published the first guide on life-centred and non-human persona design based on project work, interviews with other practitioners and experts, and research.
Yes, we also offer customised training for creating and using non-human personas as in-house training. Contact us for more details at info@lifecentred.design.
“By breaking the persona-creation process down into simple steps, the course is really generous in its provision of tools, templates and canvasses”
—Colin Jowell, Principal at Good Behaviour
Give nature and vulnerable humans a presence in design and decision-making
Course Details
$220
Image credit: Photo by Scott Carroll on Unsplash
