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LIFE-CENTRED DESIGN PROMPT CARDS

Discover exclusivity and innovate inclusivity

Prompt cards to help you discover how your product may exclude people and animals.

LIFE-CENTRED DESIGN PROMPT CARDS

Discover exclusivity and innovate inclusivity

Explore the cards to discover who might be excluded by your project, and flip the relevant ones to innovate how to include them

Explore the cards to discover who might be excluded by your project, and flip the relevant ones to innovate how to include them

As a person with one functioning arm, I might use magnets and velcro instead of buttons, automated products (blenders instead of knives), long handles, knobs, holding with the inactive arm’s elbow/armpit, sensors, one-handed keyboards, and slip-resistant pads. We can be let down by a lack of representation and visibility. Identify any potentials in your project that might improve or worsen these experiences for me, or perpetuate related stereotypes or biases through design, language, imagery, or other.
Innovate for physical and mobility impairment. Design solutions to be light, adjustable, portable, and easy to manoeuvre. Optimise simplicity and reachability for handles, controls, features, amenities, interfaces, etc . Provide stability with slip-resistant surfaces, non-slip grips, and sturdy bases. Incorporate tactile navigation and instructional cues such as indicators and textured surfaces. Ensure product durability to withstand the rigours of daily use. Provide alternative input methods such as voice control or adaptive switches. Offer assistance points or call buttons. Offer seating options and accessible parking close to entrances with clear signage. Provide clear, wide, and unobstructed pathways with ramps and elevators and opportunities for rest. Provide and advocate for fair employment across the lifecycle for people who are physically or mobility impaired .

Shuffle
Flip
As a blind or visually impaired person, I sense the world through sound, touch, smell, and guessing. I might use a white cane, braille, haptic feedback, and technology like screen readers to describe the world to me. I might also use a service animal. We can be let down by a lack of representation and visibility. Identify any potentials in your project that might improve or worsen these experiences for me, or perpetuate related stereotypes or biases through design, language, imagery, or other.
Innovate for blindness and vision impairment. Provide tactile feedback and cues, such as braille labels, for easy identification and operation. Use high-contrast to ensure controls and indicators are clearly visible against their backgrounds. Provide auditory cues to assist users in navigating and operating products. Create intuitive interfaces and instructions by simplifying complexity. Ensure consistency of language, motifs, and instructions. Ensure adequate lighting in the environment to enhance visibility without being too bright. Consider non-visual controls and feedback methods such as voice commands or tactile controls. Provide user manuals in accessible formats such as braille, large print, or electronic formats compatible with screen readers. Provide and advocate for fair employment across the lifecycle for the blind and visually impaired.

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Flip
As a deaf or hearing impaired person, I may not hear my name called or announcements, and absence of light makes interaction difficult. I sense the world through sight, touch, smell, eye contact, physical proximity, body language and guessing. We can be let down by a lack of representation and visibility. I might also use video caption, lip-reading, sign language, hearing aids, and visual alert systems. Identify any potentials in your project that might improve or worsen these experiences for me, or perpetuate related stereotypes or biases through design, language, imagery, or other.
Innovate for deafness and hearing impairment. Provide visual indicators, alerts, and notifications for information usually communicated in sound. Consider vibration feedback to supplement auditory notifications. Use high-contrast on screens and displays, especially in noisy environments. Offer adjustable volume to accommodate varying levels of hearing sensitivity. Include captioning options or subtitles to make audio content accessible. Minimise background noise with noise-canceling features and volume adjustability. Position speakers strategically to maximise sound projection, reach, and clarity. Provide alternative communication methods for text-based communication, or sign language interpretation for seamless interaction. Provide and advocate for fair employment across the lifecycle for the deaf and hearing impaired.

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Flip
As a women, I am often challenged by systemic barriers that contribute to women's economic inequality, such as wage gaps, limited access to credit, and occupational segregation. This is perpetuated in part by stereotypes and tropes regarding women's roles, abilities, and appearances in conversations and media. And some organisations don’t fully recognise or support facilities and products that prioritise women's health, comfort, privacy, and dignity, such as lactation rooms. My husband also has experienced cultural and organisational barriers that hinder his participation in caregiving responsibilities, such as less access to parental leave, childcare support, and family-friendly policies. Identify any potentials in your project that might improve or worsen these experiences for myself or my husband, or perpetuate related stereotypes or biases through design, language, imagery, or other.
Innovate for gender equality. Avoid gendered marketing—use gender-neutral language in product advertising and packaging where appropriate to avoid reinforcing gender stereotypes. Support women artisans and businesses by sourcing their products and collaborating with them. Use inclusive imagery to represent the gender spectrum. Incorporate customizable features for users to personalize products to align with their individual preferences and expressions of gender identity. Look for gender pay gaps and lack of female representation in the lifecycle and challenge these. Advocate for gender equality by using product design and marketing with supportive messaging. Develop a Gender Equality Policy with all genders present and share openly. Advocate for gender equality with your lifecycle partners or find more aligned partners.

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As a retired 85 yr old, my mind suffers reduced reactivity. I need my glasses all the time. Arthritis in my hands makes precision finger work difficult. I also suffer hearing, and mobility impairment. All of these reduces the readability, usability, and safety of certain experiences. We can be let down by a lack of representation and visibility. Identify any potentials in your project that might improve or worsen these experiences for me, or perpetuate related stereotypes or biases through design, language, imagery, or other.

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Flip
As a Person of Colour (i.e., African, Asian, Latino, Pacific Islander, Indigenous), I often notice how our perspectives, voices, contributions, sensitivities, and historical injustices aren’t known or appropriately acknowledged. This can manifest as slurs, stereotyping, and insensitive comments. At other times, our symbols, art, and culture are often misappropriated or used without respect and consent. These discriminations stem from historical and systemic inequalities that impact the everyday experiences of People of Colour—from pay gaps to police brutality and everything in between. Identify any potentials in your project that might improve or worsen these experiences for me, or perpetuate related stereotypes or biases through design, language, imagery, or other.
Innovate for race and colour. Know and acknowledge People Of Colour's history and culture and learn how to respect their culture when referencing. Acknowledge historical exclusion and marginalisation of People Of Colour using product design and marketing initiatives to raise awareness and support. Be aware of recognition technology that doesn't recognise racial physical differences (such as scanners not recognising darker skin colours, etc.). Learn and respect dates of significant meaning to various People Of Colour. Use cultural sensitivity in text and dialogue. Incorporate inclusive imagery and visuals that celebrate diversity while avoiding stereotypes. Support People Of Colours' businesses and artisans by sourcing their products and collaborating. Provide and advocate for fair employment across the lifecycle for People of Colour or find more aligned partners. Develop an Anti-Racism Policy with People of colour and share openly.

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Two books standing on and angle, The Non-human Persona Guide and The Life-centred Design Guide

Lead the way by redesigning your products and business to be:

  • Values-driven
  • Future-focused
  • Life-centred

“Super helpful tools for designers… I’ll be sharing them with the students.”

“The ideas really resonated with me as I’ve felt this growing unease with human centred design’s echo chamber”

“An amazing book about the topic.”

#2 Amazon Best Seller in Engineering Design, Dec ’22

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Damien Lutz, author of The Non-human Persona Guide, The Life-centred Design Guide, and Future Scouting

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Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

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