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Totems

Exploring the idea of businesses giving back to the non-humans they use or impact through totemism

Totems

Exploring the idea of businesses giving back to the non-humans they use or impact through totemism

About

Should industries create non-human personas for their collective resources, and be guided by the traditional wisdom of totemism, to deepen the relationships between humans and the world?

Totems ↗ represent non-human entities like natural objects, plants, animals, spirit beings, or the weather.

The word totem is actually an anglicisation ↗ of the Ojibwe ↗ word for clan (doodem).

How might we evolve the use of non-human personas in the design and business world by learning from the traditional and ecological wisdom of totemism and commons?

This page further explores the concept introduced in this Medium article ↗ by creating a web page for lifecentred.design’s membership to a totem collective.

Links

Our Totem Collective

Our non-human totem

Our printed books use paper which draw from Trees and Forests.

Our totem commitments

  • Reduce impact by using print-on-demand instead of pre-printing mass amounts
  • Regenerate by donating to onetreeplanted.org who plant trees on our behalf
  • Inform users of our books about how to make their book last longer and how to keep their books circular when they are finished with them

Get the guide book

A document called 'Non-human and non-use personas'

Get non-human persona templates

Subscribe to download

A document called 'How to nudge users to choose planet-friendlier options'

Subscribe to download

Get the guide book

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We use eco-friendly web hosting

For every amperage this site pulls from the grid, GreenGeeks web hosting returns 3 times as much renewable energy to the grid—learn about green hosting.

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Damien Lutz, author of The Non-human Persona Guide, The Life-centred Design Guide, and Future Scouting

We replenish what we use

A percentage of profits from design guides by Damien Lutz are donated to onetreeplanted.org to replace the trees used to create the books

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds