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A Life-centred Design Project

How might instagram use its predictive algorithm to reduce e-waste?

Applying a method from The Non-human Persona Guide to Instagram to design an experience that enables users to reduce their e-waste, and to adapt the business model to support wider circular and regenerative business

A Life-centred Design Project

How might instagram use its predictive algorithm to reduce e-waste?

Applying a method from The Non-human Persona Guide to Instagram to design an experience that enables users to reduce their e-waste, and to adapt the business model to support wider circular and regenerative business

About

Using a method from The Non-human Persona Guide, I created a persona for e-waste to explore how Instagram could use its platform, algorithms, and prosperity to reduce the e-waste that digital technology—and the organisations that benefit from it—contribute to.

The output was 6 user behaviour strategies and 3 regenerative innovations, including using the platform’s predictive algorithm to timely prompt and enable users to repair, resell, donate, or recycle their devices.

The Non-Human Persona Guide book

The problem and opportunity

Ubiquitous digital platforms such as social media drive the use of digital devices which in turn drive the need for virgin materials and contribute to e-waste.

How can Instagram use its business in life-centred ways to take responsibility for the systemic issues it contributes to?

A primary 'non-human' to care for

A systems thinking approach identified e-waste as a primary non-human impacted digital experiences.

A non-human persona for e-waste

The life-centred innovations

Life-centred and non-human innovation produced the following initiatives:

  • Algorithms to ‘sell’ sustainable behaviour—Utilising Instagram’s predictive technology to not only show new phone adverts to users predicted to want a new phone, but to also show them adverts that lead to quick sustainable actions for handling their old phone, such as ordering a recycling satchel, booking a repair, or getting a trade-in estimate without leaving Instagram
  • Discounts for Allies—Offer reduced advertising prices to organisations based on the longevity and fair material sourcing of their products

  • Collaboration to share prosperity—Collaborate with other social media platforms to fund education and upskilling for people and children mining the rare earth materials used for devices and which end up as e-waste

  • Influencers to Motivators—Implement a rewards system to encourage social influencers to become planetary-action motivators who embed sustainable and socially just action in their social media content

The method

Explore the complete non-human persona method and tools used for this project by accessing The Non-human Persona Guide’s Journey Backpack.

A screenshot of the method uses to innovate Instagram using a non-human persona for e-waste
Two books standing on and angle, The Non-human Persona Guide and The Life-centred Design Guide

Take the lead

Lead the way by redesigning your products and business to reduce environmental and social harm and regenerate the people and environments your system relies on.

“The ideas really resonated with me as I’ve felt this growing unease with human centred design’s echo chamber”

“Super helpful tools for designers… I’ll be sharing them with the students.”

“An amazing book about the topic.”

#2 Amazon Best Seller in Engineering Design, Dec ’22

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Damien Lutz, author of The Non-human Persona Guide, The Life-centred Design Guide, and Future Scouting

We replenish what we use

A percentage of profits from design guides by Damien Lutz are donated to onetreeplanted.org to replace the trees used to create the books

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
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Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

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