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A Life-centred Design Project

How might a small business be a force for sustainability and kindness?

Applying life-centred design to a small business, its products, and its relationships with its customers

A Life-centred Design Project

How might a small business be a force for sustainability and kindness?

Applying life-centred design to a small business, its products, and its relationships with its customers

About

Life-centred design asks businesses to expand their purpose by aligning it with global goals and regenerating what it impacts and from which it takes.

The life-centred purpose is the higher purpose that the product or service becomes a part of.

For example, American clothing retailer, Patagonia is part of one of the largest polluters in the world.

  • Developed environmental and animal welfare responsibility programs to guide production
  • Ensure safe, fair, legal and humane working conditions for many factories in their supply chain
  • Use discarded fishing nets as garment materials

The Subject

A book about life-centred design can’t just talk about life-centred design strategies, it has to embody them, be designed with them, and be a life-centred design project itself.

Below are the results of using the tool to create a life-centred design and purpose for The Life-centred Design Guide and its business model.

The Life-centred Design Guide book

The Life-centred Purpose Tool

The Life-centred Purpose Tool ↗ is a brainstorming exercise to explore aligning the purpose of your product, business, or personal projects with global goals (such as the United Nations Sustainable Development Goals).

The Life-centred Purpose Tool example

Evolved over decades of work by the UN in conjunction with over 170 countries, the SDGs are 17 interconnected global goals that form ‘a shared blueprint for peace and prosperity for people and the planet, at present and into the future’.

The 17 United Nations Sustainable Development Goals

I also determined a primary non-human to nurture—Trees, as used for the paper in my books.

I created a non-human persona for Trees to  understand more deeply their needs and my business impacts to guide life-centred innovation.

Trees Non-human Persona

6 Life-centred Commitments

Using The Life-centred Purpose Tool ↗, I aligned the book design, lifecycle, and business system of the Life-centred Design Guide with 5 Global Goals:

  • Quality education
  • Reduced inequalities
  • Climate action
  • Life on land
  • Responsible consumption and production

Considering the impact of my business system and the global goals it impacted, the tools produced 6 Life-centred Commitments, which can also be grouped according to the ESG framework ↗.

1. Reducing waste

Utilising print-on-demand and providing guidance to customers for keeping the book circular

#environment

2. Regenerating trees

Donating a portion of sales of the printed guidebook to onetreeplanted.org

#environment

3. Reducing energy consumption

Evolve digital channels to embrace more sustainable digital practices to reduce energy consumption

#environment

4. Fostering the pluriverse

Keeping Indigenous People’s sustainable and regenerative practices in the conversation

#social

5. Fostering open-source

Providing free information and tools and exercises with a license to remix and reshare

#social

6. Transparent with actions

Openly sharing commitments and updates

#governance

These commitments give one little book a greater purpose that contributes to global environmental and social goals

See the adherence to these commitments on the About page.

Explore your life-centred purpose

The Life-centred Purpose Tool example

Login or Register a free account to access The Life-centred Purpose Tool

Two books standing on and angle, The Non-human Persona Guide and The Life-centred Design Guide

Take the lead

Lead the way by redesigning your products and business to reduce environmental and social harm and regenerate the people and environments your system relies on.

“The ideas really resonated with me as I’ve felt this growing unease with human centred design’s echo chamber”

“Super helpful tools for designers… I’ll be sharing them with the students.”

“An amazing book about the topic.”

#2 Amazon Best Seller in Engineering Design, Dec ’22

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Damien Lutz, author of The Non-human Persona Guide, The Life-centred Design Guide, and Future Scouting

We replenish what we use

A percentage of profits from design guides by Damien Lutz are donated to onetreeplanted.org to replace the trees used to create the books

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

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Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds

Lifecentred.design aims to be low carbon, inclusive, and regenerative

This site's hosting is green

Energy used by the web hosting servers is offset by 3 times as much renewable energy returned to the grid

100 trees planted!

To regenerate trees used to make my books, I donate a percentage of sales from lifecentred.design and futurescouting.com.au to onetreeplanted.org

Page CO2 emissions
Shown for high-traffic pages only

Sustainable web strategies are used to reduce page load emissions. Current industry standard is 0.5g/page view—all lifecentred.design pages are 0.26 or under

Page accessibility rating
Shown for high-traffic pages only

Pages are designed for accessible use and rated out of 100

More about my commitments | Suggest an improvement

This will close in 0 seconds